More than 400 at Borrell’s Local Online Advertising Conference
NEW YORK --- Gotta give Gordon Borrell credit. In the face of a horrendous recession in media, he decided to launch a new conference, the Local Online Advertising Conference. And he did it in one of the most expensive cities in the U.S. And he pulled it off.
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Pre-roll videos keep users away, says TubeMogul
15-25 percent of online visitors leave videos without watching due to pre-roll ads, says video analytics firm. Results are worst for newspaper and magazine sites
Job ad figures reveal print plateau
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Reaction mixed on Monster-HotJobs deal
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Monster acquisition of HotJobs would propel it back on top in traffic
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Monster buying HotJobs --- $225 million
Monster Worldwide announces plan to buy HotJobs from Yahoo for $225 million
Canwest keeps Working on its Driving
Despite ownership uncertainty, Canwest moves forward with its auto and jobs verticals, relaunching ‘Driving’ and expanding ‘Working’
More Dot-jobs: Notes-n-quotes …
Notes and quotes, with some pointed observations, from the Dot-jobs introductory meeting in Indianapolis last week. (Clients-only.)
Dot-jobs: Game-changer? Or a bust?
Dot-jobs rolls out about 25,000 new sites in the U.S. this week, part of a major push to fundamentally change online recruiting. Will it work? Or will it be a bust? In an extensive clients-only post, AIM Group founding principal Peter M. Zollman reviews the product and its potential.
iPad: A name without an identity
Apple’s new iPad has me puzzled about a couple of things. First, why would I want one? Second, how is it going to save the newspaper industry?




